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Alibaba IPO will make it biggest internet company in China and third biggest in the world

Alibaba will be the third-biggest internet company in the world by market cap if analysts’ estimates hold up.

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Instagram to introduce advertising in the UK in ‘the coming weeks’

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As promised back in June, Instagram is preparing to show ads for UK users soon. Charlotte Williams spotted a PSA-style sponsored post from Instagram announcing the roll-out: ‘Sponsored Posts’ coming soon to #Instagram in the UK.. pic.twitter.com/j1MZdSkITM — Charlotte Williams (@WilliamsCE) September 16, 2014 Instagram also plans to begin displaying ads in Canada and Australia later this year. We’ve reached out to Facebook to ask about the timing for those countries as well. Advertising first showed up for US Instagram users last November, with Michael Kors earning the dubious honor of running the first sponsored post.

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Codenamed “Moments”, Facebook Has Built An App For Super-Private Sharing

fb-moments2 Facebook has failed repeatedly to get us to use complicated lists and privacy settings to share intimate moments with just our closest friends and family. It’s clumsy and confusing doing that with the same composer for blasting News Feed updates to everyone. But now Facebook is polishing off a new app codenamed “Moments” designed to make this micro-sharing much simpler,… Read More

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Facebook expands analytics tools to let app developers measure performance by cohort and track user retention

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Facebook today announced improved analytics tools for app developers. The company is introducing options for measuring the performance of apps among specific groups of people as well as ways to track retention of users. Label cohorts let developers categorize groups of people who use their app. They can then measure factors like revenue or time spent in the app, as well as A/B test various tactics. Here are some types of label cohorts developers could use: Install source cohorts – You can group people by the source from which they installed an app, e.g. Facebook Ad, organic, request, etc. and…

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App Annie Now Tells Publishers How Well Facebook’s App Install Ads Work

Social Media Teens App Annie, a company selling pick axes during the app store gold rush, is expanding its mobile app analytics platform today with the introduction of ad analytics for Facebook Ads. The change will improve the company’s Advertising Analytics service, launched earlier this spring, by allowing app publishers to better determine how well their Facebook-based app install ads are performing,… Read More

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Why Facebook Is Deleting Drag Queen Profile Pages

Heklina Trannyshack founder and drag queen Heklina woke up this morning to discover her Facebook profile page had been completely erased from existence. She’d heard of this happening to other queens in her community last week. Then Facebook sent her a personal message last Thursday that asked her to revert to her birth name, as well. Read More

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Facebook updates app settings page to give you more control

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You’d be surprised how many apps you’ve attached to your Facebook account. No really, check it and see. Well Facebook is now giving you more control over the apps and sites you have attached to your account. The fine folks over at Inside Facebook noticed the updated App Settings page. The new layout makes it easier for you to edit the apps you use, adjust which apps you see in your timeline that your friends use and determine if you want to see if your friends like a website that you’ve landed on. You can also adjust the privacy settings of older Facebook…

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Facebook now takes your feedback into account when deciding whether to show ads to others

Facebook announced today that it has added user feedback to its algorithm for displaying ads in your news feed. Previously, the service took into account whether an ad was hidden by a user, but now it will also listen to why it was hidden. For instance, Facebook will be more quick to stop showing ads that are labeled as offensive and inappropriate. The company’s tests found that doing so reduced the number of ads that were reported as offensive. I’m actually shocked that Facebook wasn’t doing this before, as it seems like an obvious way to handle user feedback. Also…

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